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Vuoi sapere le ultime novità dal mondo digitale?
Intelligenza Artificiale: l’analisi in tempo reale a supporto del Digital Marketing Il matrimonio tra Intelligenza Artificiale e Digital Marketing è ormai alle porte, le performance degli algoritmi di IA superano ogni aspettativa e ridefiniscono in tempo reale gli obiettivi dei marketer. “La tecnologia sta sconvolgendo il marketing” afferma Ilaria Zampori,…
La Customer Experience come elemento strategico di un’azienda Nel rapporto tra brand ed utenti la Customer Experience assume un’importanza tale da determinare il successo o il fallimento di una strategia aziendale. Com’è possibile? Scopriamolo insieme. Cos’è la Customer Experience? Si definisce Customer Experience l’insieme delle interazioni che l’utente stabilisce con…
Il blog aziendale è come una calamita attraverso cui attirare l’attenzione e portare le persone verso i contenuti del sito aziendale, in modo tale da aumentare sensibilmente le possibilità di convertire e di avere anche una crescita sostanziale per quel che riguarda l’indicizzazione sui motori di ricerca.
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